October 31, 2023
Kim Kardashian's SKIMS brand has entered into a multiyear partnership with the NBA, WNBA, and USA Basketball, making SKIMS the official underwear partner of these organizations. The deal includes increased media exposure on the league's platforms and on-court virtual ads during national broadcasts.
SKIMS, recently valued at $4 billion, has expanded its offerings to include a mens collection. The collection was launched with the participation of NBA All-Star Shai Gilgeous-Alexander. As part of the partnership, SKIMS and the NBA plan to collaborate at signature events such as the NBA All-Star weekend and the inaugural in-season tournament in December.
Since its launch in 2019, SKIMS has grown from offering shapewear to expanding into loungewear, including pajamas and sweatpants. In July, SKIMS closed a $270 million funding round led by Wellington Management.
In conclusion, the partnership between SKIMS and the NBA, WNBA, and USA Basketball solidifies SKIMS' position as a leading underwear brand. With increased media exposure and collaboration at key events, SKIMS is set to further expand its reach and influence in the industry.