William Hill, a leading international sports betting brand, and Twenty3, a sports technology platform, have entered into a milestone agreement. In the new deal, William Hill will expand its content offering to include Twenty3's Content Toolbox in its operations
Following this agreement, the operator will leverage Twenty3's custom visualizations to provide data and bolster customer engagement. The primary area of attention for the collaboration is digital channels, with the two companies targeting player prop betting. The companies aim to fulfill the high demand for these wagers using match statistics.
Lee Baker, William Hill Organic Social and Content Manager, expressed his delight at their partnership with Twenty3, saying the company is thrilled to add Twenty3's Content Toolbox to its existing content-producing tools.
He added that William Hill takes immense pride in its long-standing history and expertise in the gaming and sports world. Baker noted that the Content Toolbox allows the regulated sportsbook to display its well-known and highly-regarded status in the sector.
Baker continued:
“With the latest, official stats and facts across the Premier League and more at our fingertips, presented in graphics which amplify our eye-catching look and feel on socials, we're able to deliver the best content for our followers to enrich their watching and betting experiences.”
Owned and operated by 888 Holdings, William Hill is among the most prominent sportsbooks, especially in the UK. Recently, the company renewed its partnership with PA Betting Services to continue providing greyhound and horse racing data. In August, the company announced its upgraded sports betting app in Nevada, United States, giving sports betting fans more betting options, including same-game parlays.
With headquarters in London, United Kingdom, Twenty3 is a tech firm associated with data-backed sports activities. This includes the Twenty3 Toolbox, a football solution powered by Stats Perform and Wyscout. The business also offers a variety of content, such as written and social media pieces, video material, and pre-production and live products.
Andrew Cox, Co-CEO of Twenty3, expressed his pleasure at being chosen to deliver a sporting data solution to William Hill. He noted that the company's Toolbox provides its customers with a massive selection of easy-to-comprehend data insights which can be adapted and customized to the particular needs of each brand.
Cox added:
"With sports betting enthusiasts spoilt for choice when it comes to football markets that they can bet on, our tools are incredibly useful at helping operators and affiliates deliver targeted and timely content both pre-match or in-play."
