October 9, 2023
Inspired Entertainment, a provider of gaming content, technology, hardware, and services, reported a deal with the National Basketball Association, the top-tier basketball league in the United States. This agreement allows Inspired to create Virtual Sports content using the NBA's past video footage.
Following this agreement, betting on NBA teams will now be available virtually, maintaining the same wagering options as traditional sports betting. Fans can enjoy the game with NBA-themed visuals, such as archived footage, logos of all 30 teams, and other images associated with the All-Star, Playoffs, and Finals.
According to Inspired, the NBA is a global sports and media giant that unites people of all nations via the spirit of playing basketball. The league consists of 30 teams from the United States and Canada. Most of these teams sign top talent from every corner of the world.
Commenting on the milestone partnership, Inspired's President and CEO, Brooks Pierce, announced that the software developer is thrilled to offer basketball fans a one-of-a-kind Virtual Sports NBA experience. The official is confident that by using archived NBA footage, Inspired will generate a truly distinct Virtual Sports product, complete with novel gaming experiences to provide basketball fans with a unique way to connect with the sport, even during the off-season.
"Our partnership with the NBA allows us to provide an incredible offering that elevates our customers' brands and expands their reach to millions of basketball enthusiasts worldwide," Pierce added.
On their part, Kuljeet Sindhar, the Associate Vice President of International Gaming & Data Ventures at the NBA, remarked that worldwide Virtual Sports gaming has seen a sharp increase in popularity.
“We're excited to embark on this unique collaboration with Inspired Entertainment to engage our fans around virtual sports with real game action. Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world.”
Inspired's Virtual Sports is a multi-award-winning product that has become a global sensation. This product attracts a diverse range of players from over 40,000 land-based stores and over 100 sports betting sites in 35 countries.
In December last year, Inspired won the Virtual Sports Product of the Year Award at the coveted SBC Magazine event. Before that, in 2017, the company was voted Virtual Sports Supplier of the Year at the coveted EGR Awards.