Africa Sports Betting Market Targets $3 Billion
Best Casinos 2025
Key Takeaways
- Africa's sector projected to reach $3 billion in 2025, fueled by mobile money integration and youth-driven football wagering.
- Bet365 achieves £4 billion revenue milestone amid strategic global expansions in Europe and emerging markets.
- Algosport enhances Bet Builder offerings, capitalizing on player prop demand for upcoming major sports tournaments.
Africa Betting Sector Eyes $3 Billion Milestone
Projections indicate Africa's sports betting market will hit $3 billion in 2025, reflecting explosive growth from mobile penetration, digital payments, and passionate engagement with football and international events. Operators are capitalizing on entrepreneurial opportunities through localized marketing, sponsorships, and tech adaptations suited to regional consumers, creating jobs and boosting digital entertainment ecosystems.
This expansion in a continent with high youth demographics—over 60% under 25—positions Africa as a key driver of global 10% CAGR forecasts, emphasizing sustainable regulation to channel informal stakes onshore while addressing integrity via monitoring partnerships.
Bet365 Posts £4 Billion Revenue Growth
Bet365 reported £4 billion in revenue for the 2024/25 financial year ending March 2025, up 9% Yo Y, driven by 5% sports betting increases across licensed jurisdictions including Europe, Australia, and emerging Asia-Pacific markets. Despite profit impacts from investments, the operator maintained strategy continuity, paying £353.6 million in dividends.
Holding licences in over 20 territories spanning Europe (UK, Denmark, Sweden), Africa-adjacent regions, and Asia-Pacific, this performance underscores resilient demand for football-dominated portfolios amid regulatory navigation, reinforcing positions in mature and liberalizing hubs.
Algosport Drives Bet Builder Innovations
Algosport highlighted 2025 successes in expanding Bet Builder markets, adding tennis depth and in-play ice hockey functionality, serving European operators amid rising player prop appetite. Co-founder Leigh Herdman noted steady additions across different types of sports, positioning for 2026 World Cup surges where personalized combinations dominate 20-40% of football slips in key regions.
These enhancements combat product sameness in Europe's €50 billion arena, supporting retention through correlated markets while aligning with Africa's mobile preferences and Asia-Pacific's personalization trends for sustained 8% growth.
France Market Evolves with Major Consolidations
FDJ's Kindred acquisition and impending bet365 entry reshaped France's online sports betting landscape in 2025, with affiliates reporting stable player behavior despite mergers. Leadstar's Baptiste Chevalier observed minimal disruption to bettor interactions, as consolidated entities prioritize football and responsible frameworks under ANJ oversight.
This maturation in Europe's regulated powerhouse influences sponsorship alignments and tech integrations, modeling pathways for Africa's harmonization efforts and Asia-Pacific's emerging standards.
